Spearheaded product designs for Moonton Games’s biggest franchise – Mobile Legends: “Bang Bang” with 5M+ daily players.


Overview:

Moonton wanted merchandise for their new team of MLBB heroes: Eruditio Rangers. Their wish was to establish both the uniqueness of each character, as an individual, as well as their loveable team dynamic.

Challenges:


Communicating the personalities of existing IP through products.

Creating a design that adheres to both my personal style and Moonton’s established IP.

Goal:

Design multiple products that solidify IP identities and appeal to MLBB’s large player audience.


Eruditio Rangers Team T-Shirt


Team T-Shirt Design Process


Sticker Pack w Stylized Portraits of Heroes


Original Typeface and Icon Designs 


Original Typeface and Icon Designs

Toy Packaging Mock-up for New IP, “Joy”


Toy Packaging Design Process

Toy Packaging Mock-up for New IP, “Hubble” (Note: Hubble Toy Design Unavailable)









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last update: march 2024