The Purple Hydrangea Project (PHP)

Rebranding and producing marketing content for PHP, a student-run 501(c)3 dedicated to advocating for mental health awareness in youth.

Overview:


PHP wanted a more cohesive brand, in order to streamline social media content production.

Challenge:
 


Maintaining a collective design language among multiple team members. 
Goal:

Create a comprehensive style guide that would allow members to easily produce multiple infographics per week, over multiple platforms (Instagram, Twitter, etc.)


Instagram Infographics


See the posts in-action @purplehydrangeaproject


Twitter posts ︎@purplhydrangea


New Branding Guide




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last update: march 2024