The Purple Hydrangea Project (PHP)
Rebranding and producing marketing content for PHP, a student-run 501(c)3 dedicated to advocating for mental health awareness in youth.
Overview:
PHP wanted a more cohesive brand, in order to streamline social media content production.
PHP wanted a more cohesive brand, in order to streamline social media content production.
Challenge:
Maintaining a collective design language among multiple team members.
Goal:
Create a comprehensive style guide that would allow members to easily produce multiple infographics per week, over multiple platforms (Instagram, Twitter, etc.)
Create a comprehensive style guide that would allow members to easily produce multiple infographics per week, over multiple platforms (Instagram, Twitter, etc.)