2022 Internship
Redesigning logo and website for Zenlayer, an edge cloud service company.
2023-24 Freelance Designer
Creating LinkedIn content, press release web visuals, and formatting case studies.
Redesigning logo and website for Zenlayer, an edge cloud service company.
2023-24 Freelance Designer
Creating LinkedIn content, press release web visuals, and formatting case studies.
Overview:
Zenlayer was interested creating a stronger brand identity. They wanted to redesign their logo, website, and icons.
Zenlayer was interested creating a stronger brand identity. They wanted to redesign their logo, website, and icons.
Challenge:
Existing logo was too similar to the logos of other tech companies.
Website lacked cohesive concept.
Existing logo was too similar to the logos of other tech companies.
Website lacked cohesive concept.
Goal:
Improve the experience of clients visiting their website, by implementing visual storytelling to communicate how their products/services work both individually and together as an ecosystem.
Improve the experience of clients visiting their website, by implementing visual storytelling to communicate how their products/services work both individually and together as an ecosystem.
Logo Redesigns
The redesigned website was inspired by East Asian zen gardens. The design emphasizes the connective nature of Zenlayer’s services, by visualizing how each products works together harmoniously – akin to elements of a zen garden.
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Website Rebrand Design Process
Website Rebrand Design Process
Space-themed Member and Team Icons
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Icon Design Process
Icon Design Process
404 Error Page Designs
Overview:
Zenlayer is looking to apply their new branding style to internal content (case studies, battlecard, etc.), while maintaining their current style for promotional content (LinkedIn, press releases, etc.)
Zenlayer is looking to apply their new branding style to internal content (case studies, battlecard, etc.), while maintaining their current style for promotional content (LinkedIn, press releases, etc.)
Challenge:
Zenlayer’s design language is very different depending on the platform and circumstance.
Understanding the different design languages used by the company.
Zenlayer’s design language is very different depending on the platform and circumstance.
Understanding the different design languages used by the company.
Goal:
Improve the visual language of existing and new content to portray Zenlayer’s company values.
Improve the visual language of existing and new content to portray Zenlayer’s company values.
Original Case Study
Redesigned Case Study
LinkedIn Promotional Content and Web Visual for Press Releases w/Original Branding Style:
Available at: https://www.linkedin.com/company/zenlayer/
